Many apologies for this belated post. I attended this lovely event right before my vacation and I’ve been dying to share it ever since. But, like a good vacationer (and bad blogger!) I’ve been pretty unplugged for the last few weeks. Here it is, finally!
On June 17th, beloved French spirit, Cointreau transformed two floors of Soho’s Broome Hotel into La Maison Cointreau, a whimsical, orange-filled Parisian fantasy!
This immersive, one night only event was to celebrate the brand’s partnership with Grey Area founder Kyle Dewoody, interior designer/chef Athena Calderone and artist Kate Schelter, our hosts for the evening.
This painfully cute orange Fiat, parked outside the hotel, set the tone for a fanciful eve…
And this belle homme, who greeted us upon our arrival, didn’t hurt the eyes either. Comment allez-VOUS!
A three story orange tree was constructed in the middle of the hotel’s courtyard.
And surrounding this towering homage to citrus, was a customized bar, filled with handsome French-y bartenders serving Cointreau cocktails all night long. Can I move in, please?
There was a pop up café serving macarons, delicate tea sandwiches and more Cointreau cocktails.
In another one of the rooms downstairs, Kyle Ford, Rémy Cointreau’s Cocktail and Spirits Expert and co-founder of Ford Mixology Lab, was instructing guests on how to make Cointreau Rickeys. (I put mint and strawberries in mine. Yum!)
The interactive event didn’t stop there. Upstairs, one room was transformed into a custom library where guests were invited to learn about Cointreau’s impressive history as told through vintage cocktail books…
While another room was transformed into an art and food station, where guests were encouraged to create watercolor paintings, pin sepia-toned pictures to mood boards and indulge in crostini recipe tutorials…Did I mention that I wanted to move in?
Seriously, what do I need to do so my life looks more like this?? I clearly need to drink more Cointreau! Mission accomplished, Rémy Cointreau! Count this lady a super fan!
Truth be told, I’ve been a lover of Cointreau for most of my adult life. What’s not to love? This 160 year old French spirit is one of the original triple secs, a liqueur made from dried bitter and sweet orange peels from all over the world. And, while a beautiful addition in cocktails, can stand on its own, neat or on the rocks. And at 80 proof, this liqueur can also be used as a base spirit in many classic cocktails, as in their signature cocktail, the Cointreau Rickey. Also to be noted, their early advertising utilized some of the most beautiful and avant garde artwork in the spirits industry at the time. And in terms of marketing themselves now, they clearly have not lost their touch! La Maison Cointreau was an orange-tinged dream…
Read about the history of Cointreau here. And pick up one of their beautiful bottles, lime & soda to make up some of your very own Cointreau Rickeys! Maybe you’ll be inspired to watercolor as well…
PHOTOGRAPHY BY NILAYA SABNIS