Hey guys! You know Al Roker? Yes THAT Al Roker of “Today” show fame and highly optimistic weather updates and everyone’s favorite morning jokester uncle…well, he has a multimedia production company, Al Roker Entertainment that he’s been running for the last 20 years!!! Not just a weather man, guys!
Roker Labs is their digital media incubator of sorts and they are dipping their toes in the live streaming content game, with much success. And, guess who’s going to be doing some cocktail segments with them?!
Fellow boozy babe, Emily Arden Wells from Gastronomista and I are partnering with @RokerLabs for this exciting new cocktail series that will stream live 5pm (EST) on Periscope for the next couple of Tuesdays starting TONIGHT! For our first segment “All About That Mix”, we are heading to Polynesian oasis, Mother of Pearl in New York’s east village. Our bartender for the evening will be industry vet, bartender extraordinaire and total babe, Jane Danger, pictured below (with a shock of blue in her blonde locks) from our Bartender Style shoot at Mother of Pearl last month:
I know what you’re thinking…what is this Periscope hooha? Why do I have to get another weird app on my phone? Is that the only way I can watch it? Listen, grandma, I totally understand. I was pretty intimidated by this new technology too, until LAST NIGHT, in fact. Up until I tried a test run with Emily I really couldn’t wrap my brain around it. But it is SO easy, and pretty fun, in fact. It’s like live chatting, face timing and youtubing all at the same time, if that means anything to you! And IF you just can’t be bothered with watching us in real time, this will be saved and posted on our sites. But, just know this, Al Roker is probably more tech savvy than you. So just upload that Periscope App, follow @RokerLabs (and @BitByaFox, of course!) and prepare to get your tiki on tonight. Welcome to the future!