As Memorial Day weekend quickly approaches and summer starts to tease, I can’t help but get a little giddy about one of my most favorite times of year; That’s right, it’s Spritz Season! While I’m partial to a well made spritz any time of year, there’s nearly nothing as refreshing during the warmer months than this low alcohol, bittersweet sparkler. However, I maaaay have tried something recently that rivals my beloved spritz (just don’t tell my Italian side!) in the light, refreshing, low alcohol and sparkling department – TRULY, Spiked & Sparking, a sparkling water that just hit shelves less than two months ago, has just a hint of fruit (that tastes like real actual fruit!), and is then SPIKED for good measure! By adding a small amount of alcohol made from cane sugar (5% ABV), TRULY takes sparkling water and buzzes it up just enough…
The past couple of years have introduced us to the hard seltzer segment – an entirely new alcohol niche we didn’t even know we needed! This trend is building on the major growth and popularity of carbonated bottled water in the U.S., which has apparently doubled since 2012, and the overall interest in lower calorie alternatives to wine, beer and cocktails. This is NOT just a flavored malt beverage ala the dreaded Zima (still sold in Japan!) from the 90s; In fact, TRULY is gluten free – for those that are avoiding the stuff. It may only be 100 calories and they avoid using artificial flavors and colors but, most importantly, the product actually tastes good.
Of course, women are the target audience for this new segment, but I’m just relieved that the TRULY packaging is as clean and tasteful as the product. There isn’t a lady in a dress on the label and it’s not covered in pink rhinestones (no offense to pink rhinestones, I’m down with bling, just not when I’m being “marketed” to as a lady consumer.) They’ve rolled out with three flavors: Grapefruit & Pomelo, Colima Lime and Pomegranate. Each one has just a subtle hint of the flavors featured on their labels. My favorite was the Colima Lime, tasting like a burst of effervescence with a squeeze of fresh lime.
I tested all three flavors out with friends a few weekends back, and I’m happy to report that the dudes were equally as into it as the ladies. It’s nice to lighten things up every now and then, and TRULY is a nice refreshing alternative to a beer or higher alcohol sparkling wine.
So, as you all prepare for the long weekend and get ready to hunker down for the next couple of days, look out for this new spiked and sparkling sipper to add to your provisions. TRULY is available in about 20 major markets throughout the U.S. at the moment, but they’re already seeing growth. To find out where you can buy it, visit their site.
TRULY Spiked & Sparkling products provided for this post. As usual, all opinions are my own.